Previous page Family-owned and operated since its foundation in Switzerland in 1887, Nidecker has been cultivating excellence for five generations. The company’s approach to business is simple: a focus on progression guided by la technique créative and respect for natural resources. Today, Nidecker is the oldest continually-operated European snowboard brand. Its global distribution network allows it to share its experience and passion with riders worldwide. SWISS DESIGN Born in the Swiss Alps, Nidecker is still proudly based in Rolle, a stone’s throw from Lake Leman. Renowned for technological excellence and precision engineering, Switzerland is also an ideal location for testing new designs. All varieties of terrain - from family-friendly bunny slopes to Verbier’s steeps, are close at hand to provide a steady source of inspiration. Swiss by design, Swiss by nature. Snowboarding focused Since designing and building our first board in 1984, our hearts and minds have been committed to snowboarding. It is our love and joy. That will never change. WE CARE We’re conscious of nature’s beauty and the pleasure we feel when surrounded by it, which is why we must act to preserve it individually and collectively. 1% for the planet Life is a trade-off, and to maintain balance, we’ve decided to give 1% of our turnover to non-profit foundations working to educate and empower people to undertake civic acts that help protect our planet. Nidecker has been a proud member of 1% For The Planet since 2019. Ethical production The support of our factory partners is critical to main- taining and advancing our social and sustainability standards. We oblige all our major factory partners and suppliers to adhere to our Code Of Conduct and submit to a Social & Environmental Responsibility Audit. WE ARE RIDERS, NOT ATHLETES Whether they’re members of the Nidecker pro team, work colleagues, or dedicated snowboarders we meet on the mountain, riders are an endless source of inspiration and information. They help us push our limits: to go faster, fly higher, explore new terrain, experience new sensations, and deliver the highest performance, best fitting, most comfortable products possible. Their ideas and needs are the driving forces behind the evolution of the snowboarding community and culture. Family The company has always been owned and operated by the Nidecker family, but it’s since grown to include every employee, team rider and customer. That's just the way we ride. LA TECHNIQUE CREATIVE A WAY OF LIFE This unique vision is much more than just a job or a mission - it’s a way of being. To help evolve, progress, simplify, and facilitate to enhance the experience for the end-user. Turning new approaches into trends and futuristic ideas into reality has been our guiding philosophy for over 135 years. Innovation defines us Amongst others, the word innovation has become a generic term that means everything and nothing at the same time. But at Nidecker, it has defined our inspirational approach to marketing and product development since the beginning. By imagining the future, we create the present. Next page
